It is only reasonable that when you invest a great deal of time, effort and no small measure of inspiration in creating on point YouTube videos to promote your business that you spend a good portion of that time, effort and inspiration on marketing the video to ensure its influence spreads far and wide and that you have the best chance of forging new leads.
Your first port of call is likely to be social media and that can certainly be a great start – and there are examples of businesses who make it work for them as their principal method. It is likely though, for many small businesses, that it will largely involve preaching to the converted in that your followers will see the video, but few others. If you can get enough engagement and receive enough shares then you could enjoy some stellar success, but marketing videos via social media can be hard graft when you are competing with the giants of industry.
One simple technique that should not be ignored is email. There are many ways that you can incorporate your YouTube videos into your email newsletters, but arguably the simplest and most effective is using merge tag to allow you to embed video screenshots into your email. These screenshots will send anyone who clicks on them directly to the original video. Simple, but effective.
If you can spare the time, becoming a guest contributor to another blog will be able to use the platform not only to demonstrate your knowledge and expertise but also to draw attention to your own YouTube channel or videos. On a slight tangent do not neglect the impact of positive local press. You should get in touch with local newspapers and their editors and see if you can arrange some sort of collaboration. Once in place you can subtly market your videos, perhaps using their own social channels as well. Of course, it should go without saying that you should promote every one of your YouTube videos well via your own blog. It is imperative that you come up with catchy and relevant headlines to encourage the greatest number of clicks. You can also come up with some competitions on your website and social media that require subscription to your YouTube channel in order to enter.
Perhaps one of the most neglected jobs that simply must be done even before you begin to market and promote YouTube videos involves the correct and enticing set-up of the YouTube channel itself. It is imperative that your channel is set up displaying all of the information, branding and resources necessary. You should make it easy to navigate and a pleasure to use as well as:
- Creating unique and relevant channel artwork
- Designating appropriate featured videos for subscribed and unsubscribed viewers alike
- Putting together video playlists to organize all the different types of videos you produce, so that those interested in a particular arm of your business can easily filter what is relevant to them.