The wonderful thing about blogging is that despite their marketing power, the most successful blogs are first and foremost creative. There really are no hard and fast rules as to how a blog should look, what it should say or the audience it should appeal to.
Having said that, there are a few tips that all burgeoning bloggers can follow that can only be of benefit to the blog they create. If you’re about to launch yourself onto the blogosphere then take a look at these top five blogging tips.
Stick to your Topic
In general niche blogs do better than those which try to include something for everyone. They may be targeting a smaller market but with a niche product, you’re far more likely to develop a loyal fan base of visitors rather than the occasional visitor from a popular search.
Unless you’re planning a witty and rye blog that details the on-goings of your everyday life, avoid blogs that tell the reader everything including what you had for breakfast. If you’re planning a blog on gardening, 1950’s rock and roll or the latest in eco-friendly homes, you need to stick to the subjects your potential visitors will want to know about.
Whether you run a personal blog or a large e-Commerce website, when it comes to ranking highly on search engine listings, Google is looking for one thing first and foremost – relevant and useful information.
If you’re writing about a specific industry or sector then include up to date news and make sure you keep abreast of the latest developments within your field. Remember there’s always the possibility that your blog will take off so make sure you fact check religiously to avoid embarrassment in the future.
Stick to a Schedule
Despite dubious tales of effortless internet success, without sticking to a schedule to maintain and regularly update your blog, it will not be read. Once your blog is launched make sure you utilise all the marketing tactics you can to get it read by the right people.
You can try starting a Twitter account and invite people who fit your target market to follow you, or you could provide special offers for people who like you on a Facebook page. Bear in mind that whatever marketing tack you take, the most important thing is to stick at it and ensure that there’s plenty of buzz about your blog around the net.
In addition to employing social media tactics to market your blog, it’s also important to regularly update your content. Depending on the type of blog you have this may be every day, every week or even every hour.
Check your Work
Although regular updates are essential, it’s better to have a small amount of quality output than a large volume of badly presented or irrelevant work. Many blog owners get tempted to fill their blogs with cheap content purchased from overseas, but these days doing so will proffer far less value that slowly building a quality blog over time.